General Summary

The Digital Marketing Specialist will be responsible for managing Hooper's overall digital marketing platforms. In addition, this role will support the growth of our Service Division's residential client base.

Candidates should have five to eight years of marketing communications experience with an emphasis on digital marketing initiatives.

Principal Accountabilities:

• Updates and manages Hooper web site, intranet, e-marketing and SEO initiatives.
• Creates videos and multimedia presentations for internal as well as external usage.
• Manages Hooper's social media presence. Develops content and ensures regular, timely and accurate information is posted.
• Monitors and responds to online customer reviews and service ratings.
• Oversees broadcast and digital media agreements.
• Develops and maintains corporate photo and video directory. Photographs Hooper employees and internal events, as well coordinates with clients to manage professional photographers on external Hooper job sites.
• Provides marketing support for special events, including trade shows and community relations initiatives.
• Participates in public speaking and represents Hooper at client networking events occasionally.

Knowledge, Skills and Abilities Required:

• Five years + of marketing communications experience with an emphasis on digital marketing initiatives.
• Four-year college degree in Marketing, Communications, Journalism or equivalent.
• Proficient in Adobe Creative Cloud and Office 365 products. (Wordpress and SignageLive experience a plus.)
• Strong verbal, visual and written communication skills including a comfort level with giving presentations and interfacing with clients.
• Proactive problem-solver with ability to conceptualize and lead projects from start to finish.
• Proven track record working with and managing external vendors and internal stakeholders.
• Autonomous self-starter with excellent time and task management skills.
• B-to-C marketing experience a plus.

Description of physical working environment:

• Works in normal office environment from a sitting position with a computer. Repetitive typing and computer use required. Candidate must be able to perform regular bending, twisting, and light lifting (weight limit 50 pounds) with or without reasonable accommodation.
• Occasional travel involved. Will be required to be onsite in an external environment.